乐蜂网物流模式的改进x(final)教程方案.docx

天津财经大学 本科毕业论文 中文题目：乐蜂网物流模式的改进研究英文题目：Study on improvement of LAFASO logistics mode 院系名称：商学院市场营销系专业班级：物流1002班学 号：2010112826姓 名：刘瑾指导教师：于霞 2014年 5月 19日 内容摘要 近几年我国B2C电子商务得到飞速发展，已经成为网络购物的主要模式。在网络支付问题得到解决后，物流成为制约B2C电子商务进一步发展的主要障碍，电子商务企业（以下简称电商）把物流看作是公司成败的关键因素。物流作为B2C企业与顾客直接接触的唯一环节，不仅影响到B2C企业的服务范围，更关系到顾客满意度和服务质量。 本文首先介绍了B2C电子商务物流在我国的发展情况，讨论了B2C电子商务与物流的关系，分析了目前国内外主流的电子商???物流模式；其次介绍了乐蜂网的物流模式现状，通过统计调查问卷得出的结果，对乐蜂网目前物流模式进行了SWOT分析；最后结合乐蜂网的现状及我国化妆品网购市场未来的趋势，提出了相应的解决方案——在一、二线城市与唯品会共建物流，在三、四线城市采用“推荐物流”。 关键词：B2C电子商务；物流模式；乐蜂网；共建物流；推荐物流 Abstract In recent years, B2C (Business to Customer) electronic commerce obtained the rapid development, has become the main mode of online shopping in china. After online payment is resolved, logistics has become the main obstacle to?the further development of B2C E-commerce. As the only part of B2C logistics enterprise in direct contact with customers, not only affects the B2C business services, but relates to customer satisfaction and service quality. This paper first introduces the B2C e-commerce logistics development in our country, discusses the relationship between the B2C electronic commerce and logistics, analysis of the current domestic and international mainstream pattern of electronic commerce logistics; secondly, introduces the current situation of logistics management of LAFASO, analyzes the existing problems of the logistics mode of LAFASO by the statistical analysis of survey results; finally, puts forward the corresponding solutions by combining with the status of LAFASO and Chinas online shopping market in the future trend, that is building a self-support logistics with V in top-tier cities and second-tier cities, and using the Recommended logistics in third and fourth tier cities. Key words：B2C e-commerce; Logistics mode; LAFASO; Build a self-support logistics; Recommended logistics 目 录 一、B2C电子商务物流模式的概述 …………………………………… 1 （一）电子商务和物流的关系 ……………………………………… 1 （二）B2C电子商务物流主要模式 ………………………………… 2二、乐蜂网物流模式的现状 …………………………