战略管理（双语）授课计划 For Students.doc

学 期 授 课 计 划 表 课程名称： 战略管理（双语） 11－12 学年 第 1 学期 上课周次 授课序号 内 容 （章节号、课题名称、实验名称） 课 时 数 授课 方式 课外 作业 备注 2 1 Introduction Group Division Course outline introduce Why we need to learn strategy? HOMEWORK: Search the VRIO model, try to explain it. Study on the history of Apple Inc. , try to explain the strategic focus 2 Lecture 2 2 Chapter 1 What is strategy and the strategic management process? Case analysis: the music download industry How to define strategy Describe the strategic management process What is competitive advantage Ethics and strategy: stockholders versus stakeholders HOMEWORK: There is little empirical evidence that having a formal, written mission statement improves a firm’s performance. Yet many firms spend a great deal of time and money developing mission statements. Why? Reading the case: HYPERLINK /post/4301.html /post/4301.html then try to answer the question: what is the Starbucks striving for? 2 Lecture 3 3 Break for Mid-moon festival 2 Lecture 3 4 Chapter 2 Evaluating a Firm’s External Environment Understanding a Firm’s General Environment How to evaluate Firm Performance Five Forces Model: Theory and Application HOMEWORK: Government policies can have a significant impact on the average profitability of firms in an industry. Government, however, is not included as a potential threat in the five forces model. Should the model be expanded to include government (to make a “six forces” model)? If yes, why? If no, why not? Try to explain GOME or SUNING’s competition environment with five forces model. 2 Lecture 学 期 授 课 计 划 表 课程名称： 战略管理（双语） 11－12 学年 第 1 学期 上课周次 授课序号 内 容 （章节号、课题名称、实验名称） 课 时 数 授课 方式 课外 作业 备注 4 5 Chapter 2 Evaluating a Firm’s External Environment Explanation of Five Threats: How to survive in the tough competition environment. Industry structure and environmental opportunities Case study: Microsoft Grows Up( Why Vista lost its glory of Microsoft?) Compare the product innova