全稿区域旅游产业均衡发展机制的博弈论模型分析兼论政府的职能定位与作用发挥.doc

区域旅游产业均衡发展机制的博弈论模型分析 －－兼论政府的职能定位与作用发挥 陆远权 赵大鹏 (重庆大学 贸易与行政学院，重庆 400030) ［摘要］区域旅游产业发展的重要目标之一就是保持旅游业的健康发展和持续发展，实现这一目标必然要求从宏观的角度审视区域旅游产业发展中整体利益与局部利益之间的均衡，从战略的高度审视区域旅游产业发展中长期利益与短期利益之间的均衡。本文通过构建博弈论模型对区域旅游产业发展中的两种均衡机制进行了分析，证明完全市场竞争机制作用下的利益分配机制无法实现区域旅游产业的健康持续发展。针对这种情况，政府要充分发挥自身职能，在服务型政府的行政模式下，保障市场主导型的区域旅游产业持续健康发展。 [关键词] 区域旅游产业；博弈论模型；均衡机制；政府职能 The analysis of equilibrium mechanism in the development of regional tourism industry by game theory ------Concurrently discuss government function location and development of role LU Yuan – quan, ZHAO Da - peng （College of Trade and Public Administration, Chongqing University, Chongqing,400044） [abstract] One of the most important objectives of regional tourism industry is keep tourism industry growing healthily and sustainedly. Realizing this objective, we must survey the equilibrium between the overall interests and the local interests from the macroscopical view as well as the equilibrium between the long-term interests and the short-term interests from the srtategic view in the development of regional tourism industry. Through formatting the game theory models this paper analysises the two equilibrium mechanisms in the development of regional tourism industry, and the results show that?interest distribution system under perfect competitive market can not keep tourism industry growing healthily and sustainedly. In view of this situation, the government should give full play to their functions as the service government to make sure market-based regional tourism industry development healthily and sustainedly. [keywords] regional tourism industry; game theory model; equilibrium mechanism; government function 区域旅游产业均衡发展机制的博弈论模型分析 －－兼论政府的职能定位与作用发挥 随着经济的持续发展和人们生活水平的不断提高，休闲旅游方面的支出在居民家庭支出中所占的比重越来越大。以2007年为例，城镇居民与农村居民的旅游总花费就达7770.5亿元，而旅游产业的收入更是高达10956.5亿元，同比增长22.6%[1]。作为旅游市场中的两个方面，旅游供给与旅游需求既相互依存，又相互矛盾。旅游需求由于受客源地经济、自然、政策等因素的影响明显，具有较大的不确定性和随机性。旅游供给则因旅游目的地的社会经济条件和旅游资源在一定时期内不变而具有相对的稳定性。旅游市场中的供需不平衡，将触发区域旅游业在整体利益与局部利益之间、长期利