Chap存款服务的管理和定价说课.ppt

Pricing Deposit Services存款服务定价 §1、Cost Plus Profit Deposit Pricing 成本加利润定价法 §2. Using Marginal Cost to Set Interest Rates on Deposits 边际成本决定存款利率 §3. Conditional Pricing 条件定价法 §4. Relationship Pricing 关系定价法 Core Deposits 核心存款 A stable base of funds that is not highly sensitive to movements in market interest rates and which tend to remain with the bank 银行持有的、趋于稳定的资金，这部分资金对市场利率的变化不具有高度敏感性 §1、Cost Plus Profit Deposit Pricing 2、Estimating Deposit Service Cost 估计存款服务的成本 Key steps 关键步骤 Determines cost rate of each funds resource 计算每种资金来源的成本率 Multiply each cost rate by relative proportion of funds 用某种资金来源占银行资金的比例乘以资金来源的单位成本率 Sum all resulting products把所有的计算结果加总 2、 Estimating Average Cost of Funds (For Example) A Bank raised $400 million 一家银行欲筹集$400 mil.资金 包括： Checking account $100 million, cost rate 10% 支票存款, 成本率10% Time and Saving $200 million, cost rate 11% 定期和储蓄存款 Borrowing from MM $50 million, cost rate 11% 货币市场借入资金 Equity from owners $50 million, cost rate 22% 股本 Suppose: RR, insurance fee and float reduce its funds investing in interest-bearing assets 假如法定准备金、保费和在途资金减少盈利性资产投资比例是： Checking account 15% Time and Saving 5% Borrowing from MM 2% A Bank’s Weighted Average Cost of Funds Before Tax某银行税前资金的加权平均成本 2、 Estimating Average Cost of Funds (For Example)计算资金加权平均成本（实例） A Bank’s Weighted Average Cost of Funds Before Tax §2. Using Marginal Cost to Set Interest Rates on Deposits 用边际成本决定存款利率 Marginal cost （MC）= Change in total cost （△TC） = New i× Total funds raised at new i － old i × Total funds raised at old i Using Marginal Cost to Set Interest Rates on Deposits用边际成本决定存款利率—— For Example A bank expect to raise $25 million, offering depositors i 7% If offering i 7.5%, it can raise $50 million If offering i 8%, it can raise $75 million (Exhibit 12-2) Calculating △TC(MC) = $50mil. ×7.5%－$25mil. ×7% = $2mil. MCR = $2mil./$25mil. = 8% iA (7.5%) But MCR (8% ) EMR(10%), 10% －8% = 2% Total profits = $50mil. × 10% －$50mil. ×