MonthlyMarketingReport{CompanyName}.ppt

Monthly Marketing Report {Company Name} Your Name Today’s Date Table of Contents Why use this template? ....................................................................... 2 Monthly Highlights Template ............................................................. 5 Monthly Trends Graphs ...................................................................... 7 Top Campaigns Slide .......................................................................... 18 Rate This Content ............................................................................... 20 Why use this template? Heres a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? The first step should be to publish a thorough and quantitative monthly report on your marketing teams impact. However, marketing managers often struggle to show their impact. But theres no need to struggle. Today, its simple to collect the data you need to show how your marketing investments are generating revenue for your business. You just have to pull together the right reports – and that’s what this customizable template will provide! We’ll walk you through a series of slides that highlight important metrics you should be reporting to the rest of the business. To customize the graphs and understand the numbers, simply refer to the excel document included with your download of this template! First Thing’s First: Month Highlights Your C-Suite is busy. But that doesn’t mean they should ignore your thorough reporting. While a marketing executive will be invested in your full report, you’ll want to provide a summary of the metrics to help: Keep an easy reference for monthly performance. Show off your team’s work to executives who want to do a quick scan. The following slide will emphasize key metrics to include in this summary, and where you can find their respective place in the associated excel spreadsheet. We’ll t