reportpreparation.ppt.ppt

Report Preparation Write to the audience Who is the audience What are its objectives and expectations When there are two or more audiences use the appendix General Format Cover letter (loose) Cover Page/Title Page Table of Contents Executive Summary Introduction Methodology Results Limitations and Caveats Conclusions and Recommendations Appendixes PowerPoint Provide details of the enclosed materials i.e. the report Who was responsible for the report Who is receiving copies of the report Identify any need for further action Also communicate that you will be happy to answer any questions arising from the report. Loose Cover Letter Cover Page Title of the report Information about the researchers or organization conducting the report Name of the person prepared for Date Table of Contents Topics covered (headings and subheadings) List of tables List of graphs List of appendices/Exhibits Try to keep it under one Page Define the Problem concisely Describe approach briefly (survey) Major findings Conclusions Recommendations No more than two pages single spaced Executive Summary Introduction Background to the problem Management Decision Problem Marketing Research problem i.e. the Objectives of the Research, information needs Discussion of any secondary research Two – three Pages Methodology Specific details of approach taken to the problem (past tense) Results of any exploratory research Research questions and hypotheses Questionnaire development and pre-testing Sampling techniques, data collection, sample size Data analysis: methods used and justification for using Dependent and independent variables Keep it simple (remember your audience) Technical details in an appendix Two – Three Pages Results Aggregate results Market segment, geographic area etc. Results geared to research problem and information needs – parallel’s the questionnaire Details in tables and graphs with main findings discussed in text Limitations and Caveats Budget and time constr