ReportPresentation.ppt

* * * * * * * * * * * * * * * * * * * * * * Reporting and Presenting Research Findings Effective Writing Clear, concise, direct Thoughts are complete Attention given to details such as grammar, spelling Flow of thoughts Quantitative Research Reporting Recall, the opening sections of the proposal should be the foundation of the section introduction Background Research Problem (w/ research concepts) Methodology Procedure Sample frame Research Instruments Reporting The Findings Frame a percentages and proportions in absolute numerical terms “Sixty percent (n= 18) of the sample either strongly agreed or agreed with the statement that the holiday season tends to cause a great deal of anxiety.” The Use of Data In Reports Tables should support discussion points “Third quarter performance peaked dramatically in the East relative to the West and North. Overall brand performance remained stagnant from region to region in the first, second, and fourth quarters.” Discussion Interpretation Graphics, tables in the context of the written presentation should be minimized More is not necessarily better Discussion Interpretation Revisit the Research Problem Statement Organize discussion around concepts of interest, research concepts Don’t just spout numbers; tell the story behind the data Highlight, topline, and synthesize information Discussion Interpretation Leave the reader with food for thought What does the quantitative data suggest? Based on complete evidence in the data gathered, what conclusions can be drawn? What recommendations, suggestions can be made to address the marketing problem? The Conclusion Recommendations Make proactive recommendations for marketing the product based on the evidence uncovered in research Look for opportunities to appeal to the target market Are there benefits that should be addressed? Are there attributes that have unique appeal? The Conclusion Recommendations Look for opportunities in target market segmentation Are there se