联合利华剖析.ppt

Unilevers products include foods, beverages, cleaning agents and personal care products. The company owns more than 400 brands, which are organized into four main categories - Foods, Refreshments, Home Care, and Personal Care. Unilevers current largest-selling brands include: Axe/Lynx; Ben Jerrys; Dove; Flora/Becel; Heartbrand; Hellmanns/Best Foods; Knorr; Lipton; Lux/Radox; Omo/Surf; Rexona/Sure; Sunsilk; Toni Guy;TRESemmé; Magnum and VO5. The main competitors thank you !!!!! Kao (花王）Corporation is a chemical and cosmetics company headquartered in Japan.It is Japanese biggest household effects and cosmetics company. Procter Gamble （宝洁）, also known as PG, is an American multinational consumer goods company headquartered in United States, founded by William Procter and James Gamble, both from the United Kingdom. Its products include pet foods, cleaning agents, and personal care products. 联合利华的历史已经横跨了3个世纪，它的成功也历经了多个重大的历史时期：经济繁荣期、萧条期、世界大战、人类生活方式的转变和技术的进步。而联合利华一直以来不断开发新的产品，致力于改善人们的生活， Unilever(Euronext: UNA, LSE: ULVR) is an Anglo–Dutch multinational consumer goods company co-headquartered in London, England and Rotterdam, Netherlands. Unilever was founded in 1929 by the merger of the British soapmaker Lever Brothers (founded in 1885 by William Hesketh Lever) and the Dutch margarine producer Margarine Unie. During the second half of the 20th century the company increasingly diversified from being a maker of products made of oils and fats, and expanded its operations worldwide. It is the worlds third-largest consumer goods company measured by 2012 revenue, after Procter Gamble and Nestlé.One of the oldest multinational companies, its products are available in around 190 countries. Unilever owns over 400 brands, but focuses on 14 brands with sales of over 1 billion euros - Axe/Lynx, Dove, Omo, Becel/Flora, Heartbrand ice creams, Hellmanns, Knorr, Lipton, Lux, Magnum, Rama, Rexona, Sunsilk and Surf.It is a dual-listed company consisting of Unilever N.V., based in