互联网金融企业培养客户忠诚度分析研讨.doc

PAGE   PAGE \* MERGEFORMAT 1 毕 业 论 文 学生姓名： 学号： 系别班级： 专业（方向)： 市场营销 题 目： 互联网金融企业培养客户忠诚度分析 ——以北京同城翼龙网络有限公司为例 指导者： 讲 师 评阅者： 副教授 2015年 4月15 日  毕业论文中文摘要 互联网金融企业培养客户忠诚度分析 ——以北京同城翼龙网络有限公司为例 摘要： 互联网金融作为21世纪初就开始萌芽的新兴产业，历经十几年的发展，于近几年开始逐渐进入人们的视线。伴随着互联网金融发展的迅猛势头，互联网金融企业仿佛顷刻间就遍布神州大地，尤其是一二线城市。由于该领域相关立法并不完善，具体监管部门还未落实，发展势头过猛，经营者一味追求高收益，导致市场上的互联网金融企业良莠不齐，经营管理问题层出不穷，新闻媒体相关负面报导屡见不鲜，客户忠诚度受到严重挑战。本文适当引用互联网金融P2P模式以北京同城翼龙网络有限公司为例，详细阐述了企业如何在当今互联网金融形势下构建客户忠诚度。 关键词： 互联网金融 风险控制 客户忠诚度 毕业论文外文摘要 Title On the cultivation of customer loyalty of Internet financial situation ，Beijing City pterosaur Network Co. Ltd as an example Abstract The emerging Internet financial industry as the early twenty-first Century began to sprout, after several years of toil, in recent years has gradually entered peoples attention. Along with the rapid momentum of the development of Internet banking, Internet banking business as if suddenly all over the vast land of China, especially in second tier cities. Because of the legislation is not perfect, the regulatory authorities are not yet in place, the development momentum of the operators, the blind pursuit of high returns on the market varies greatly, resulting in the Internet financial enterprises, the management problems that do not group, the news media related negative reports are commonplace, customer loyalty is challenged seriously. This paper quotes the P2P model of financial Internet -- Pterosaur Loan as an example, elaborated how to construct the enterprise customer loyalty in todays Internet financial situation. Keywords： Internet Financial Risk control Customer loyalty  目 次  TOC \o 1-2 \h \z \u  HYPERLINK \l _Toc421454985 1 引言  PAGEREF _Toc421454985 \h 1  HYPERLINK \l _Toc421454986 1.1 互联网金融  PAGEREF _Toc421454986 \h 1  HYPERLINK \l _Toc421454987 1.2 互联网金融的发