CHAP06PP2说课.ppt

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? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;From rain forests to remote Chinese villages, the queen of cosmetics (Avon) is cleaning up across the globe. China is our single biggest growth opportunity. [Now] we have beauty boutiques, with 5,000 store representatives in every province including Tibet. A corollary on the [WTO] bill said that China would reestablish the legitimacy of direct selling in the marketplace. It could be in the next couple of years. —Susan Kropf, President,Avon Products,January 12, 2004. ;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;GLOBALIZATION Increasing competitive clout resulting from regional trading blocs Declining tariffs, which encourage trading across borders and open up new markets The information technology explosion, which makes the coordination of far-flung operations easier and also increases the commonality of consumer tastes ;Regionalization Unique consumer preferences resulting from cultural or national differences: whitening cream as make ups for Asian women Domestic subsidies: tax exemptions New production technologies that facilitate product variation for less cost than before.;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall

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