KeyFactorsforDevelopingaSuccessfulE-commerceWebsi.docVIP

Key Factors for Developing a Successful E-commerce Website The most experienced and successful E-commerce companies are beginning to realize that key determinants of success or failure are not merely a web presence or low price but delivering on a high quality website. To attain the desired quality of website software, it is necessary to produce a framework and model that enables evaluation of a website抯 quality. This paper defines and categorizes the quality factors for measuring an E-commerce website. The software is an essential part of the E-commerce website. The ISO 9126-1 standard for software engineering product quality states that the main purpose of software quality evaluation is to supply referential quantitative results for software products that are reliable, understandable and acceptable. According to Larsson (2004), quality factors are primarily attributes of the software that are often labeled as 搉on-functional requirements.?The key challenge of these attributes is the lack of a formal specification of a means of measurement. This paper provides a framework to establish quality factors in terms of attributes, in addition to their level of importance based on the opinion of highly-skilled professionals. The primary goals are identifying, qualifying, categorizing and ranking these factors. The quality of a website is a property difficult to define and capture in an operational way, yet everybody feels it when it is missing. In fact, for a website there can be as many views of its quality as there are usages. Quality may depend on task-related factors affecting end users such as presentation quality and appeal, content and function adequacy, and navigability. It may also depend on performance-related factors that affect the efficiency of end users and the economics of the website within the company running it. These factors include response time, transaction throughput, reliability and robustness. It may depend on development-related factors that af