销售人员整体销售技巧培训方案完整版..doc

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销售人员整体销售技巧培训方案完整版..doc

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销售人员整体销售技巧培训方案完整版.

销售人员专业技能训练整体解决方案目录前言 ··················································································································································5 ★讲师简介································································································································5 ★课程对象································································································································5 ★课程目标································································································································6 ★课程意义································································································································6 第一部分销售基础篇 ····················································································································7 第 1 讲销售的基本概念·········································································································7 1.1 社会演进对销售的影响····································································································7 1.2 销售人员必须知道的三件事····························································································8 1.3 销售的含义························································································································9 1.4 销售工作的特性················································································································9 1.5 销售的五要素····················································································································9 1.6 销售人员的工作职责和观念··························································································10 第 2 讲销售的基本认知·······································································································10 2.1 建立新的销售模式·········································································································· 11 2.2 销售的 80／20 法则····································