中国主题酒吧的经营现状及发展对策.docVIP

中国主题酒吧的经营现状及发展对策 摘 要 随着我国市场经济的日益完善，体验经济的到来，世界文化经济浪潮的风起云涌，主题酒吧必定是未来酒吧业发展的大趋势。我国雄厚的历史文化底蕴为主题酒吧的发展提供了巨大的资源保障，国内主题酒吧的闪亮登场，则使主题酒吧作为国内酒吧业的新兴事物而备受关注。对于主题酒吧而言，能否使顾客获得难忘的、有价值的泡吧体验，是经营能否成功的一个关键。在改革开放以来的市场环境下，国内主题酒吧业进入了一个道路坎坷而又充满机会的发展时期，必须树立正确的战略理念，在学习中适应竞争，在创新中谋求发展，努力获得自身的发展空间,把文化资源转化为先进的生产力，这样才能在市场上得到高效回报， 才能在竞争中立于不败之地。本文简要介绍了主题酒吧的定义、开创及背景后，着重探讨了主题酒吧的经营现状、现有问题和解决策略。 关键词：主题酒吧；经营现状；策略On the Chinese theme bar management current situation and development countermeasure Cao Fangfang Abstract Along with our country market economy is increasingly perfect, the advent of the experience economy, culture of the world economy tide be raging like a storm, themed bars must be the future bar industry development trend. Chinas strong history and culture as the theme bar development provides huge resources security, domestic theme bar s debut, the theme bar as the bar industry emerging things which concern. The theme bar, can make customers have unforgettable, valuable experience is the bar, whether a successful key. Since reform and opening up the market environment, the domestic theme bar industry entered a rough road and full of opportunities in the development period, must establish right strategic idea, in learning to adapt to the competition, seek the development in innovation, strive to obtain its own development space, the cultural resources into advanced productivity, such ability in on the market get high returns, ability is in competition remain invincible. This paper briefly introduces the definition, create a theme pub and background, focusing on the theme bar operating status, the existing problems and solving strategies. Key words: theme bar; operating status; strategy 目 录 引言 1 1 主题酒吧概述 1 1.1 主题酒吧的定义 1 1.2 我国主题酒吧的基本类型 2 1.2.1 咖啡型酒吧 2 1.2.2 娱乐型酒吧 2 1.2.3 餐厅酒吧 2 1.2.4 俱乐部·沙龙型酒吧 2 1.3 主题酒吧文化 2 1.3.1 酒吧的物质文化 2 1.3.2 服务文化 3 1.3.3 酒吧的精神文化 3 2 我国主题酒吧的经营现状 3 2.1 我国主题酒吧发展背景 3 2.2 我国主题酒吧经营现状 4 2.2.1 布局既相对集中，又遍地开花 4 2.2.2 规模大小不等，但各具经营特色 4 2.2.3 主题性逐步多元化 4 3 我国主题酒吧