从《猫》的成功运作看中国原创音乐剧产业化发展.docVIP

本科生毕业论文（设计） 题 目: 从《猫》的成功运作看中国原创 音乐剧产业化发展 姓 名: 于启源 学 院: 人文社会科学学院 专 业: 公共事业管理 班 级: 公管42 学 号: 2234202 指导教师: 　谭放 职称: 讲师 2008年5月20日 南京农业大学教务处制 从《猫》的成功运作看中国原创音乐剧产业化发展 公共事业管理专业学生 于启源 指导教师 谭放 摘要：目前中国原创音乐剧面临着生存和发展的危机，而音乐剧只有通过市场这块沃土，才能最大限度地实现其社会价值、艺术价值和经济价值。本文通过借鉴英国成功音乐剧《猫》在中国的运作方式，来对于中国原创音乐剧的产业化发展提出可行的意见：从音乐剧的创作、演员的专业素养到整部音乐剧的产业化运作等方面来谈中国原创音乐剧的发展之路；在创作时适应中国的观众，重视民族化的创作，创作出具有内涵作品；在推广的时，建立规范的产业化运作系统，以及适应市场，依据观众的整体消费层次、消费水平，来制定票价系统，设计针对中国观众的宣传营销方式等。 关键词：中国原创音乐剧；产业化；文化市场营销；《猫》 From Cat the Success Operation Looks at the Chinese Original Musical Industrial Production Development Student majoring in Public Administration YU Qiyuan Tutor TAN Fang Abstract： At present,the musical of china is facing the crisis of suivial and development,in order to carry out its max social.artistic and economic value ,musical is only be operated by an open market .This paper draws on the experience of the operation of Cats whitch is successfully operated in china,england and the other world,proposes some suggestions of the development of musical in china,such as the creation of the musical,the trains of professional actors,the industrialization development of the musical in china.the paper contains several subjects,first,the creation of the musical must meet the the original audience in china,and has its own deep ideology;second,in the popularize of the musical ,we should build up a standardized operation systerm which adapts to the market, bases on the consumption of chinese audience,and design the marketing publicity which aims at the the original audience in china,and so on. Key words: Chinas original musical；Industrialization；Cultural Marketing；《Cats》是一种娱乐型的文化、一种社会流行文