intensity.pptVIP

Intensity Intensity is the degree of emotional content of a word—from objective to subjective, mild to strong, euphemistic to inflammatory. It is common, for example, for wildlife managers to talk about harvesting deer rather than killing them. Intensity Small vs. little/petite Friend vs. acquaintance Wife vs. sweetie Father vs. daddy Fredrick vs. Fred and then Freddy Dislike, hate, detest, abhor, loathe Kick the bucket, die, pass away In our time, political speech and writing are largely the defense of the indefensible. . .. Thus, political language has to consist largely of euphemism, question begging, and sheer cloudy vagueness * * * *