Exhibition and product.doc

Task 1 Exhibition and product presentation 实训目的和要求：了解参展程序，产品展示，布展。 实训手段：展会模拟，多媒体辅助手段 项目流程：1. 产品目录和样品的准备preparing the product catalogue and samples 2. 展位布置decorating the booth 3. 产品展示 product presentation 4. 回答潜在客户的相关问题 answering question by the visitors测试能力： 语言 团队合作 计划制定 评分标准： 小组：合作协调性个人：语言能力，礼仪，团队合作详细落实： Each company should prepare its product catalogue and samples; decorate its booth creatively; the salesperson should try to introduce their products, especially its special advantage to the visitors, and write down their customers’ information; besides, each person should pay attention to their proper etiquette. Everyone will be given a individual score and a group score. The group score includes two parts: the normal score and the extra score. Every visitor chooses one seller, so the seller who gots more buyers gets more extra scores. The normal score is decided by how well you act during the process and how well you do with the related writing. Tips: Product presentation topics Following is a list of topics typically included in a technology product presentation. Which topics to include, their order and the level of detail depend on the situation. However, each section in the presentation should relate directly to the presentation’s purpose and key messages. Additionally, a product demonstration may be incorporated as part of or as an addition to the presentation. 1.Company overview and history 2. Key presentation points 3. Vision, value proposition and product differentiators 4. Features 5. Applications 6. Product and feature configurations 7. Pricing 8. Competitive comparisons and positioning 9. Roadmap 10. Conclusion/next steps Useful expressions when introducing or presenting products: 1. This model of typewriter is efficient and endurable , economical and practical for middle school students.这款打字机工作效率高，经久耐用，并用又经济实用，非常适合中学生使用。 2. The computer we produced is characterized by its high quality, compact-sized, energy-saving and it’ also easy-t