porsche.ppt

Contents the company the brand Ferdinand Porsche and first car the museum and spokesperson The Company Porsche is one of the most famous car company in the world, known as luxury racing car. The headquarters located in Stuttgart in German, founded by Ferdinand Porsche. The Brand The brand of Porsche adopted the founder Ferdinand Porsche`s family name. The brand`s shield shape is the same as city emblem of Stuttgart. A horse in the middle of the brand which is a rare kind horse in Stuttgart. At the two corners are the pattern of antler, which symbolized Stuttgart is a good place for hunting. The colour of yellow stripe is the same as the ripe wheat, means harvest. The black means fertile land, and the red symbolize wisdom of human and love towards nature. The whole picture emerge the splendid past of porsche and indicate the glorious future. 保时捷的英文车标采用德国保时捷公司创始人费迪南德·保时捷的姓氏。图形车标采用公司所在地斯图加特Stuttgart市的盾形市徽。 商标中间是一匹骏马，表示斯图加特这个地方盛产一种名贵种马；商标的左上方和右下方是鹿角的图案，表示斯图加特曾经是狩猎的好地方；商标右上方和左下方的黄色条纹代表成熟了的麦子颜色，喻指五谷丰登，商标中的黑色代表肥沃土地，商标中的红色象征人们的智慧与对大自然的钟爱，由此组成一幅精湛意深、秀气美丽的田园风景画，展现了保时捷公司辉煌的过去，并预示了保时捷公司美好的未来，保时捷跑车的出类拔萃。 The First Car Porsche911 Its production of the Porsche911is by far the world in racing in a best-selling. Porsche has been the possibilities and unlikely combination of things. There are few brand such as Porsche, like selling necessities like selling luxury. In the new car Porsche911ad has such an advertisement: in a highly redundant and superficial time, in a very frivolous and rough time, only the Porsche 911 is a real necessity. No substitute.“ 其生产的保时捷911是迄今为止世界上在赛车中最畅销的一款。保时捷一直努力将种种可能性与看似不太可能的东西相组合。极少有品牌能够如保时捷一样，像出售必需品一样出售奢侈品。在新款汽车保时捷911的广告中有这样一句广告词：“在一个充满多余和肤浅的时代，在一个充满轻浮与粗糙的年代，唯有保时捷911是真正的必需品。无可替代。” The Museum of Porsche Spokesperson * *