project 3 YSL perfume.ppt

index The layout should be more contemporary Consumer survey kan YSL brand Founded in 1961, Yves Saint Laurent is one of the greatest fashion names of the late 20th century. Throughout the years, the groundbreaking designs of the Couture house created innovative pieces of clothing Yves Saint Laurents collections include womens and mens ready-to-wear, shoes, handbags, small leather goods, jewellery, scarves, ties and eyewear. They are designed for both modern women who have a keen sense of freedom and follow their instincts with assurance, captivating others with their elegance, as well as men who prefer a nonconformist look and assert the different facets of their personality in a modern and sensitive way. - YSL invented the first tuxedo suit for women - Le Smoking- YSL was the first to have black models in his fashion shows- YSL was the first living designer to be honoured by the Metropolitan Museum of Modern Art, and many credit him for raising fashion design to the level of an art form or at least make the public think about fashion that way .? YSL Stilistic identity 西裤套装、‘小晚礼服’ tuxedos 、‘水手外套’ Peacoat 和‘风衣’ trench coatYves Saint Laurent的设计风格讲究剪裁、结构、线条，也充满艺术气息。设计师很受绘画及其他流行艺术风格的影响。他的许多经典设计包括：1962年的“水手外套”、1966年的女装“小晚礼服”、1968年的非洲“狩猎外套” safari jacket 、透明衬衫、雪纺裙子 在80年代把裤装的流行，带入时尚主流。肩挺的西服套装及连身式上班服，创造新时代“女强人”的典型形象，都具备了前卫及革命性的影响力。西裤装有男装的线条与女装的优雅，创造中性的时装造型。Yves Saint Laurent在1982年曾说：“我为女性创造经典服饰，让她们与男性一样充满自信。” 20世纪70年代，洛朗为女性设计出了款式简洁、裁剪考究的衣裤套装。这应该算洛朗对全球时装业的最大贡献。他使裤装在女性世界中流行起来，并占据了职业女性衣橱的大部分空间。 衣着同性化风格 崇尚经典与简洁的风格 古典与浪漫主义的完美结合。 吸烟装一直是代表品牌形象的经典之作，以高级雅皮为主要风格的设计思路使得YSL的服装多数以黑色以及简洁帅气的造型为主 前卫又古典，擅于调整人体体型的缺陷，常将艺术、文化等多元因素融于服装设计中，汲取敏锐而丰富的灵感，自始至终力求高级女装如艺术品般地完美。 水手衣、郁金香线条 极简路线 YSL Stylistic identity Classic and simple Classical and Romantic perfect combination Yapi advanced as the main style Handsome black and concise form the main classical avant-garde Arts, culture and other multiple factors into the clothing design Not only focus on tailoring, structure, lines, but