E-Business第3章商务网站赢利模式.ppt

* 线下模式 这种方式更多的是利用线下的运作来赢利 携程、亿龙就是这种模式，他们的主要收入来自于线下机票、酒店预定、旅游等收入，网站只是展示柜台。 交友网站，诸如VIP会员等很少赚钱，但很多交友网站就搞线下活动，诸如聚会、舞会等收取门票等费用。 这种模式的特点就是他的赢利点是通过线下交易或者活动达成的，C2C电子商务也有一定的这种成分，属于信息模式和线下模式的杂交。 * Revenue Strategy Issues Implementations issues Channel conflict and cannibalization互斥 Strategic alliances and channel distribution management Mobile commerce * Revenue Strategy Issues Channel Conflict and Cannibalization互斥 Channel conflict cannibalization Company Web site sales activities interfere with existing sales outlets Retail distribution partner issues Levis: stopped selling products on company Web site Site now provides product information Maytag: incorporated online partners into Web site Site now provides product information Eddie Bauer Online purchases returnable at retail stores Required compensation and bonus plans adjustments to support Web site * Revenue Strategy Issues Strategic Alliances（战略联盟） and Channel Distribution Management Strategic alliance Two or more companies join forces Undertake activity over long time period Joining Web sites with channel distribution management firms Yodlee Relationship with portal site clients A Joined with Target, Borders, CDnow, ToyRUs Handleman Company Manages music inventories Walmart, KMart * Revenue Strategy Issues Mobile Commerce Few companies successful generating significant revenues NTT’s DoCoMo I-Mode service Japan cell phone Send short messages, play games, obtain weather forecasts AvantGo United States Offers channels of information as PDA downloads Mobile commerce: $400 billion by 2012 Requires larger memory, easier-to-use interfaces, higher screen resolutions E-mail, telephone, Web access, entertainment services convergence * * 小结 Six main approaches to generate Web revenue Models work differently Different business types use different models Learn more about customers, business environment Change models Channel conflict and cannibalization challenges Form strategic alliances with other companies Contract wi