YotaPhone’s Unpredictable China Outlook.docVIP

YotaPhone’s Unpredictable China Outlook 　　In the coldest time of China’s mobile phone market， a “polar bear” suddenly broke in. 　　People that paid close attention to China or the APEC might know the Russian mobile phone brand YotaPhone， which was sent to Chinese President Xi Jinping by Russian President Vladimir Putin as a gift during the meeting. 　　After a high-profile debut in China， YotaPhone has been confirmed to be available for Chinese consumers in the first quarter of next year. 　　However， it seems the worst time for YotaPhone to come to China as the Chinese smartphone market has already waved goodbye to the era of high- speed growth and the competition here is utmost intense. 　　But there are not only woes waiting for YotaPhone. China is now in the age of updating 3G to 4G， which is bringing the new brands and enterprises in this market， including YotaPhone， new opportunities. Now， everyone is looking at YotaPhone， which is a total stranger to the Chinese market. Can it get used to the environment here？ 　　 Not Yearning for Profits in the First Year 　　The Russian smartphone brands， which are far from the market leaders in the world， remained unknown in the Chinese market before the APEC. 　　Yota Devices is only a young company which was founded three years ago. YotaPhone1， the first product of this company， was only able to be produced massively at the end of 2013. However， YotaPhone did not come to the market in a low profile. In 2013 it entered the markets of Russia， Europe and Middle East ?C 15 countries/ regions in total. According to its plan， YotaPhone is going to get into around 20 countries/regions in the world at the end of 2014. 　　“I do not know what Mr. Putin has been through before making such a decision，” says Vlad Martynov， CEO of Yota Devices. But he confirmed to the Chinese journalists that Yota Device never made such a request to President Putin. As Vlad Martynov analyzed， Putin might want to deliver a message that Russia has been