unit1-ConductingaSurvey详解.ppt

1. It is absolutely necessary to conduct a market survey for a new business. 2. What’s your purpose of the market research? 3. One of the purposes of market research is to find out whether there’s a market for the product or service. 4. We have sent questionnaires to customers. 5. What’s your market share? We have about 7 percent of the Chinese shoes market. 6. According to our market research information, customers are particularly interested in the qualities and prices of the products. 7. We have to predict what fashion will be like at least one year ahead. 8. Our survey reveals that the new product has a good prospect in the domestic market. 9. Maybe this item is priced too high according to our market survey. 10. Are you more concerned about the style or the price? 11. What are the deciding factors in choosing our products? 12. You need to analyze the results both quantitatively and qualitatively so as to make realistic conclusions. 3) ____________________ is the most popular interviewing method. You can dial random telephone numbers when you do not have the actual telephone numbers of potential respondents. However, many people are reluctant to answer phone interviews and use their answering machines to 4) ____________. You cannot show your sample products by phone. Email surveys are both economical and fast. There is practically no cost involved once the set up has been completed. You can attach 5) ________________ files. But you must possess a list of email addresses. Furthermore, you may want to send email questionnaires only to people who expect to get email from you. Script: 1. telephone survey 2. market share 3. consumer response 4. sample 5. be popular with 6. It is absolutely necessary to conduct a market survey for a new business. 7. We have sent questionnaires to the customers. Task 2 Make a presentation Listen and take notes. Then report the information you get to your class. Surveying by telephone is the mos