涪陵白鹤梁景观推广策划正文.doc

摘要 旅游业的蓬勃发展促进了旅游研究的深化和拓展。在整个旅游开发体系中，旅游业的发展靠旅游景区支撑;旅游景区则靠旅游项目支撑。因此，旅游景区项目的开发设计是在整个旅游业发展中占有十分重要的地位。但是，与旅游项目的地位所不相称的是目前的旅游项目研究在理论上的滞后，实践需要和理论研究脱节。针对这些问题，作者试图通过对前人研究成果的总结，引入、改进具有一定适应性的理论模型和研究方法，希望能建立系统的旅游景区项目设计的一般模式;希望能从定量研究的角度为旅游景区项目开发提供新的方法和视角;特别希望对地方性项目开发的理论上有所贡献。本文通过实地调查与文献资料分析相结合的方法，依据旅游产品开发的思维模式，以满足人的需求为出发点，综合运用多门学科的理论与方法，结合白鹤梁旅游景区特征，从美术学的角度出发，结合旅游经济学、艺术经济学、民俗学、心理学、市场营销学等学科知识，努力推进旅游深度开发为当地特色旅游的生产企业及相关管理部门提出实质性的参考对策和建议。 关键词：涪陵，白鹤梁，景观，推广，策划； Abstract The vigorous development of the tourism industry to promote tourism to deepen the research of. In the tourism development system, the development of tourism on tourist attractions tourism support; rely on tourism project support. Therefore, tourism project development design is in the development of the tourism industry occupies a very important position. However, with the tourism project status is not commensurate with the current tourism research in the theory of the delay, and the need of practice theory study leave. Aiming at these problems, the author tries to this paper, introducing, improvement has certain adaptability theory and research methods, hoping to establish a system of tourism scenic area project design models; hope from the angle of quantitative research for tourism development projects to provide new method and perspective; especially want to local project development and theoretical contribution. Through field investigation and literature analysis method of combining, according to the tourism product development mode of thinking, to meet people s needs as the starting point, comprehensive use of multi discipline theory and method, combining with characteristics of White Crane Ridge scenic spot, from the art of perspective, combining tourism economics, economics of art, folklore, psychology, marketing and other disciplines of knowledge, efforts to promote the tourism development for the local characteristics of tourism souvenirs manufacturing enterprises and related departments presented substantial r