- 1、本文档共22页,可阅读全部内容。
- 2、有哪些信誉好的足球投注网站(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
《UnderstandingSearchAdsQuality》《UnderstandingSearchAdsQuality》
1
Understanding Search Ads Quality
Pop Quiz
2
If your quality score goes up from 6/10 to 7/10, what should you do to your bid on that keyword?
Raise your bid
Lower your bid
Keep you bid the same
D. Not enough information
Metrics that matter
3
You should be managing your keywords for overall profitability.
Impressions
Conversions
Revenue
Cost
Profit
Clicks
4
Why do we have quality score?
Quality score is our way of balancing the interests of all parties in the online advertising ecosystem
What does quality score influence?
5
Price
Top Slot
Only high quality ads are eligible to appear above the natural search results
Eligibility
Determines whether your ad is eligible to enter the auction for that query
A better quality score reduces the price you need to bid to maintain a given position
Max CPC Bid
Quality Score
Top Slot
Ad Rank
Eligibility
CTR
Landing Page Quality
Other Relevance Factors
How Does Quality Score Work?
6
Price
Query
Keyword
Creative
7
What contributes to quality score?
1-10 quality score is just an approximation of how we expect a keyword to perform. Actual scores are unique for each query.
8
Clickthrough Rate
By far, clickthrough rate is the most important factor contributing to your quality score.
Creative
Query
Keyword
CTR
Relevancy
9
We use relevancy signals unique to the specific query to help inform our quality predictions.
Landing Page
10
Landing page quality is used to police serious offenders of our landing page guidelines.
Max CPC Bid
Quality Score
Top Slot
Ad Rank
Eligibility
CTR
Landing Page Quality
Other Relevance Factors
How Does Quality Score Work?
11
Price
Query
Keyword
Creative
Eligibility
What are First Page Bids?
The approximate CPC needed to show on the first page of Google search results for this exact query
This is based on Quality Score Competition
This is the value to show in last possible position on page one
Disclaimer:
Not a Guarantee if paying first page bid, ad will show on first page
Quality Score vs FPB
您可能关注的文档
- (HSE管理文件)FREP-04-HSE-2035.002.doc
- (HSE管理文件)FREP-04-HSE-2035.003.doc
- (HSE管理文件)FREP-04-HSE-2035.004.doc
- (HSE管理文件)FREP-04-HSE-2035.doc
- (HSE管理文件)FREP-04-HSE-2060.doc
- (HSE管理文件)FREP-04-HSE-5017.001.doc
- (HSE管理文件)FREP-04-HSE-5017.doc
- (HSE管理文件)FREP-04-HSE-5018.doc
- “酷毙灯”——基于红外手势感应的宿舍科技台灯.doc
- “随行就市”研城管——以武汉市为例探究城管执法改革.ppt
- GB/T 32151.38-2024温室气体排放核算与报告要求 第38 部分:水泥制品生产企业.pdf
- 中国国家标准 GB/T 32151.38-2024温室气体排放核算与报告要求 第38 部分:水泥制品生产企业.pdf
- 《GB/T 22069-2024燃气发动机驱动空调(热泵)机组》.pdf
- GB/T 22069-2024燃气发动机驱动空调(热泵)机组.pdf
- 中国国家标准 GB/T 22069-2024燃气发动机驱动空调(热泵)机组.pdf
- 中国国家标准 GB/T 11064.1-2024碳酸锂、单水氢氧化锂、氯化锂化学分析方法 第1部分: 碳酸锂含量的测定 滴定法.pdf
- GB/T 11064.1-2024碳酸锂、单水氢氧化锂、氯化锂化学分析方法 第1部分: 碳酸锂含量的测定 滴定法.pdf
- 《GB/T 11064.1-2024碳酸锂、单水氢氧化锂、氯化锂化学分析方法 第1部分: 碳酸锂含量的测定 滴定法》.pdf
- GB/T 1148-2024内燃机 铝活塞.pdf
- 中国国家标准 GB/T 1148-2024内燃机 铝活塞.pdf
文档评论(0)