1.跨商务文化交际跨文化交际简介.ppt

Intercultural Communication  CONTENTS 1. Why Take Intercultural Communication 2. Understanding among Peoples 3. Commercials with Cultural Conflicts 4.The World in Intercultural Contact 5. Intercultural Communication Concerned Why take Intercultural Communication? If only 100 people left in the global village 33 Christians 18 Moslems 14 Hindus 16 no religion 6 Buddhists 13 different religions If only 100 people left in the global village 61 Asians 12 Europeans 8 North Americans 5 South Americans 13 Africans 1 Australasian 文化的多样性 美国人吃牡蛎不吃蜗牛；法国人吃蜗牛不吃蝗虫；祖鲁人吃蝗虫不吃鱼类；犹太人吃鱼类不吃猪肉；印度教徒吃猪肉不吃牛肉；俄国人吃牛肉不吃蛇肉；中国人却吃蛇肉…… 美国人毕生经营，积攒个人财富；非洲刚果森林中的巴姆布提人却终生都把自己的东西同别人分享；西北太平洋岛屿上的瓦久特人则定期举行盛典，把自己的东西散发或毁掉。 许多民族的行为准则一贯珍视处女贞操；印度尼西亚的一种门大维人却要求妇女先要怀孕，才有资格结婚……传统阿拉伯社会的妇女必须遮盖全身，包括面部在内；美国妇女则可以露脸，可以只穿比基尼泳装；非洲许多地区的妇女可以裸露上身…… 菲律宾的塔萨戴人则终日赤身裸体地生活。 2. Understanding among Peoples 3. The World in Intercultural Contact The world today is characterized by an ever-growing number of contacts resulting in communication between people with different linguistic and cultural backgrounds. 5. Intercultural Communication concerned Intercultural Communication Defined 1. IC is actually an academic and applied discipline that has developed internationally since the 1950s. Sometimes called “cross-cultural communications” or “comparative culture,” or “transculture”. 2. On one level, IC is represented by culture studies, where we examine the political, economic and lifestyle systems of other countries. 3. On another level, it is applied linguistics, where we seek to understand the relationship between language and culture. 4. IC is a broad and well-developed field of study. 5. IC is an interdisciplinary application of fields like cultural anthropology, sociology, psychology (and social psychology), communication studies, applied linguistics and educational pedagogy. 6. IC is a comprehensive attempt to understand all aspects of human cultures and how they interact wi