外贸开发信写作--捕捉眼球的技巧.ppt

外贸开发信写作 --捕捉眼球的技巧 开发信的本质是什么？ 答案： 传单式广告 开发信的目的： 让客户知道自己。 与客户建立联系，向客户抛出橄榄枝寻求合作。 开发信的原则 大数法则，全面撒网，重点逮鱼。 教科书范本 Dear Sir/madam, We get your name and email address from ，noted that you are in the market of xxx. We would like to introduce our company and products, hope that we may build business cooperation in the future. We are factory specializing in the manufacture and export of xxx for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website which includes our company profiles, history and something latest designs. Should any of these items be of interest to you, please let us know, we will be happy to give you details. As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it’s my pleasure to offer news to you regular. Best regards! Peter xxxCompany TelFax不要着急往下看，想一想，教科书上的范本有没有问题？ 一.标题 标题目的：制造点击 1.Re. 制造曾经联系过的错觉 2.产品名字。 3.同行大企业名字/竞争对手名字 直觉对接 4.本公司名字 留下印象 示例 1-Re: ABC inc/Home Depot vendor-solar light/DEF Co., Ltd. 2-Re: Wal-Mart’s best xxx Supplier/ABC Co., Ltd. 二.称呼 1.直接联系人的名字。 Dear Mike, 2.通称。 Dear friend, 3.职位遵称。 Dear manager, 4.代称。 Dear Mary/James, 三.正文 1.问候语。 表明意图。 2.公司简介. 3.产品简介。 材料/规格/型号/尺寸/工艺 4.图片。 5.价格 正文范本 Hey guy, XYZ trading here, exporting LANTERNS with good quality and low price in US. Call me, lets talk details. Rgds, Rick Cell phone: *** Dear lucy, Glad to get your contact info from xxxx! We supply xxxx. Hope to be a partner of your company! Below information for yr reference. Email me or just call me directly. Thank you! （Item: 100% polyester shower curtain Design.: Description:................. Package: polybag MOQ: 1,000pcs Pcs/ctn: 20pcs/ctn Ctn size: 50*40*60cm GW/NW: 20kg/18kg Qty/20: ....pcs; Qty/40: ...pcs Loading port: Shenzhen Payment t