2013年宁波房地调研报告.doc

2013年宁波房地产调研报告 第1页：起语 非常高兴见到业内专家，一起见证地产。第18届克而瑞集团宁波机构谁才是的真正销冠？时至，楼市走势如何？2013年三季度，宁波房地产传统广告投放频次为643次，与去年同期相比增加79%，环比上涨35%，投放金额为8929万元，同比增加75%，环比上升30%。随着开盘项目的入市，房地产媒体投放随之增加。 除了传统媒体，网络媒体在房地产市场中也受到越来越多的重视，且基于网络媒体的快速传播性以及灵活操作性，广告投放比例更是日趋上升。 回顾各开发商历月的营销，7月，8月，9月三个月媒体投放量呈上升走势。7月媒体投放项目以待售项目和新推楼盘为主，营销活动频繁不断，由传统坐销向线中、线下行销发展。且以产品、价格为主基调更加直白，众多开发商结合新浪EJU等电商平台为待售项目预热，增加知名度和开盘宣传。随着越来越多的大牌开发商落地宁波，下一季度众多项目集中开盘，地产营销之战将会硝烟四起，精彩不断。 第19页：结语 楼市 | 成长中的辉煌足迹 感谢住博会对《2013年宁波房地产调研白皮书》的大力支持，最后，预祝本届住博会成功举办，与在座的各位一同推动房地产市场走向全新纪元！谢谢 stressed that promoting the comprehensive revitalization should focus on economic construction as the central focus with, pay special attention to grasp the implementation of five development concepts, deepening reform and promoting the all-round opening up, ensuring and improving peoples livelihood, strengthen the construction of ecological civilization, five priorities, play development mix. To with new development concept measure work, and command action, and training cadres, in implement implementation new development concept in the looking for opportunities, and build highlights, and expand advantage; to full deepening reform, break bound the aspects created vitality of system mechanism obstacles; to active advance full aspects opening, participation in the cast Russian Economic Corridor construction; to guarantees and improved livelihood, strongly won poverty battle; to strengthening ecological civilization construction, for sustainable development reserved space, for future generations left sky blue, and to green, and water clear of better homes. We must in-depth implement implementation new development concept, insisted to economic construction for Center, firmly caught development this first priority, absorbed make construction, heart no distractions caught development, speed up development six big industry, in-depth implementation three big engineering, active create two big environment, out of a article quality more high, and benefits better, and structur