南宁国际民歌艺节吉祥物计.doc

课题名称：南宁国际民歌艺术节 吉祥物设计 南宁国际民歌艺术节吉祥物设计 摘要 本文研究的是以广西国际民歌艺术节为主题，以反映广西当地民族特色风土人情、文化为背景，从中提取出具有鲜明艺术特色的设计元素（图案、色彩、样式等等），研制开发文化品位高、文化内涵丰富、吸引力强、地方特色鲜明、富有创意的、集收藏性、使用性、观赏性、纪念性、便携性于一体并易于市场化的吉祥物。与广西国际民歌节紧密结合，创造商机，塑造和提升南宁乃至广西的旅游整体形象。 民歌节吉祥物，不仅是民歌节形象品牌的重要载体，而且体现了民歌节举办国家、承办城市独特的文化魅力，体现了民歌节举办国家的民族文化和精神风貌。吉祥物通常是用平易可爱的人物或拟人化形象来象征吉祥以唤起受众的注意和好感。它是品牌发展到一定阶段的产物，是美化和活化品牌的有力手段，能够与受众建立起紧密的情感联系，提高品牌的亲近度和忠诚度，是品牌建设不可或缺的强力“武器”。 本文的研究，主要采用综合研究法、文献资料法和调查法。据调查分析得到，以下几点是吉祥物需具备的特征：一是寓意正面深远，二是形象活泼可爱，三是造型新颖独特，四是色彩鲜明亮丽。这些标准是创作出人见人爱的品牌吉祥物的前提和基础。The design of Nanning International Folk Song Art Festival Mascot Abstract This study is to Guangxi International Folk Song Art Festival as the theme to reflect the national characteristics of Guangxi local customs, culture and background, extracted from the distinctive artistic characteristics of the design elements logo, colors, styles, etc. , research and development of cultural taste high culture rich in content, that is attractive, distinctive local features, creative, set collection, usability, ornamental, commemorative, portability, and easy-to-market in one of the mascot. Closely integrated with the Guangxi International Minge Jie, create business opportunities, create and enhance tourism in Guangxi Nanning, as well as the overall image. Minge Jie mascot, the image of the brand is not only an important carrier of Minge Jie, and held in embody Minge Jie country, host citys unique cultural charm, reflecting the Minge Jie organized national culture and spirit. Usually with plain cute mascot characters, or anthropomorphic image to symbolize good luck to arouse the audiences attention and favor. It is a brand developed to a certain stage of the product, beautify and revitalize the brand is a powerful tool, the ability to establish close emotional connection the audience, increase brand intimacy and loyalty is essential to a strong brand building weapons. This study, the main integrated research method, documentation and investigation. According to the surv