BUSINESS PLAN-Coffeehouse.ppt

Thanks!!! Welcome to the BlueMoon Coffeehouse BUSINESS PLAN The BlueMoon CoffeeHouse Hao Yu Feng Ruifang Li Chaowei Table of Contents Executive Summary Company Summary Marketing Strategy Sales Strategy 1. Executive Summary Concept: The BlueMoon CoffeeHouse Mission: To be the best choice for the local people around to socialize, relax or work 2.Company Summary2.1 General Summary Location： Chaoyang Road, in the heart of the shopping and entertainment district. Variety provide the products in a wide range Juice Coffee Espresso Cocoa Smoothies Water Staff highly trained and experienced Design Style An upscale look Glass decorations art glasswork Romantic styles 2.Company Summary2.2 Start-up Summary Start-up expenses are in line with those of other coffeehouse chains Long term assets: RMB 400,000.00 Short-term assets: RMB 100,000.00 Long Term Assets Undercounter Refrigerators ￥ 35,000 Service/Prep Counter ￥ 80,000.00 Ice Machine ￥ 20,500.00 Large Refrigerator ￥ 7,000.00 Milk Coolers ￥7,000.00 Cash register ￥ 90,000.00 Espresso Machine ￥ 70,000.00 Counters/Condiment bar/shelving ￥ 17.500.00 Fetco Coffee Brewer ￥ 73,000.00 Total: ￥ 400,000.00 Short Term Assets Tables, Chairs, Furnishings ￥30,000.00 Persian Carpet ￥10,000.00 Lighting Fixtures ￥10,000.00 Constucton Design ￥20,000.00 Start-up Expenses ￥30,000.00 Total: ￥100,000.00 2.Company Summary2.3Vendors Coffee?roasting: by?TaiGu Coffee Co.,Ltd. Tea:by TianFuMingCha. Water:by WaHaHa Group. Juices:by Hayman Co. Soft drinks:by QingDao LaoShan Group. 2.Company Summary2.4 Menu Five groups of drinks – espresso, coffee, smoothies, juice?and cocoa - with several choices within each group. The only?coffeehouse to have a wide range of hot cocoa Several smoothie drinks The highest quality fresh juices MenuEspresso Name