对外贸易函电教程-Unit1.2 Introduction.ppt

* * English for International Business Communication Unit One: Business Letters(II) Superscription: II. The layout of personal, formal, and business letters: III. Assignments: Superscription means words written on (top of or the outside of ) something. Here it means addressing the envelope. In addressing the envelope, the most obvious difference between English and Chinese lies in their ways of ordering. In Chinese the address begins with the name of the country and goes down to that of the receiver of the letter. But in English it is just the other way round. The general rule is to write 1. on the first line, the name of the person you are writing to; 2. on the second line, the name of the company, if the letter is addressed to a company; 3. on the third line, the number of the house or flat and the name of the street it is in; 4. on the fourth line, the name of the town or city and the zip-code for the particular postal zone and the name of the subdivision of the country where the city or town is located (if it is a large city, this can be omitted, and you can write instead, the name of the country. For example, if the city is London, Nanjing, it is not necessary to put down England and Jiangsu respectively); 5. on the fifth line, the name of the country if the letter is to be sent abroad. Mr. Zhou Jianming Shanghai University No. 99, Shangda Road Shanghai 200444 P.R. China Special notations used in addressing the envelope: In the lower left hand corner of the envelope, we can add any of the following words if required. Urgent/Express Registered/Via Air Mail Registered Printed Matter Personal/Private Personal/Private indicates that the letter should be read only by the person addressed. Since in writing to someone at his home address you properly assume that no one else will open the letter, it is rude to write “Personal”