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商务英语沟通1-6章精华.doc
Characteristics of Effective Communication
Provide practical information
Give facts rather than impressions
Clarify and condense information
State precise responsibilities
Persuade and make recommendations
Internal Communication
Official Structure The Grapevine
Formal Chain Informal Networking
of Command Unofficial Linesof Power
Up, Down, Across
Formal Power Lines
External Communication
Formal Contacts Informal Contacts
Marketing Employees
Public Relations Top Managers
Why Is Business Communication Unique?
Globalization and Diversity Information Value Pervasiveness of Technology
Reliance on Teamwork New Corporate Structures Communication Barriers
Increasing Value of Business Information
Competitive Insights Customer Needs Regulations and Guidelines
Pervasive Technology
Enhancing Communication Using Technology Wisely Maintaining Your Skills
Evolving Organizations
Tall Structures Flatter Structures Flexible Structures Corporate Cultures
Effective Communication
Minimize Distractions Consider the Audience
Improve Your Skills Give and Get Feedback Apply Business Etiquette
Observing Business Communication Ethics
Unethical Practices :Plagiarism Selective Misquoting Misinterpreting Numbers Distorting Visuals
Ensuring Ethical Communication
Individual Employees Company Leadership Policies and Procedures
Using Business Communication Technology
Internet E-mail Mobile Computing Voice Mail
Maintain Perspective Boost Productivity Reconnect with People
MEMO
TO: All Employees
FROM: R. Smith, Personnel Director
DATE: December 28, 2006
SUBJECT: Time Cards
After reviewing our current method of keeping track of employee hours, we have concluded that time cards leave a lot to be desired. So starting Monday, we will have a new system: Each time you use your electronic key cards to enter or leave, the entry and exit times will be automatically logged. Also, securi
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