国内经济放缓对奢侈品在华消费的影响解释.doc

论文模板： 声 明 本人郑重声明： 所呈交的学位论文，是本人在指导教师指导下，独立进行研究工作所取得的成果。除文中已经注明引用的内容外，本论文不含任何其他个人或集体已经发表或撰写过的作品或成果。对本文的研究做出重要贡献的个人和集体，均已在文中以明确的方式标明。本声明的法律结果由本人承担。 本毕业设计（论文）成果是本人在江西师范大学科学技术学院读书期间在指导教师指导下取得的，成果归江西师范大学科学技术学院所有。 特此声明。 声明人（毕业设计（论文）作者）学号： 声明人（毕业设计（论文）作者）签名： 签名日期： 年 月 日 【摘要】 奢侈品，顾名思义就是一种超出我们的生存和发展需要的，比较独特和稀缺、的消费品。受金融危机的影响，奢侈品的需求有了一定的下降。即便如此，对于一些新兴奢侈品出现了一股热潮，例如中国。在这样的情况下，中国很有可能成为世界上众望所归的奢侈品消费国的大哥。由于这个原因，在我国迅速扩张的很多企业是世界的奢侈品牌企业。但是，我国奢侈品牌发展还不够完善，我国的奢侈品行业发展还在起步阶段，发展还不成熟，需要政府的监督以及行业、企业的共同努力。 本文就是在这样的市场发展环境下进行研究的，以江门市加工贸易行业的现状和发展策略为切入点。课题的研究背景是我国的经济快速发展和奢侈品市场的发展现状，研究的目的是对我们国家经济发展的现状对我国奢侈品消费的影响进行分析，并从企业方面、政府方面和社会方面提出应对当前经济现状我国奢侈品消费市场的对策及建议。 【关键词】 奢侈品，品牌，经济发展，消费 【Abstract】Luxury is defined as a peoples survival and development needs of the range, with unique, rare, exotic features of consumer goods. Its scope generally includes high-end clothing, jewelry, private aircraft. Due to the impact of the financial crisis, the global consumer demand for luxury goods there was a certain degree of decline. However, the luxury consumption in some emerging markets experienced growth, such as China and so on. Especially the Chinese luxury consumption growth shows a strong market presence in the Chinese market development, China is promised to become the worlds largest consumer of luxury goods. In this trend, more and more the worlds luxury goods companies have chosen to expanse rapidly in our country. However, Chinas luxury brand development is not perfect, this is because the development of the luxury goods industry in China is still in its infancy, and the market is not perfect. It needs to industry, business and government to work together. This article is in such a market environment for the development of research to the status quo and development strategies of Jiangmen City, the processing trade industry as a starting point. And Chinas rapid economic development and status of the luxury market research background, purpose of the study is to analyze the impact o