On the desgn and development of tourist souvenirs in Henan.doc

The Design and Development of Tourist Souvenirs in Henan Niu Jiurong Zhongyuan University of Technology, Zhengzhou, Henan 450007 Abstract: From the present situation of tourist souvenirs in Henan, in-depth analysis and explore functional and geographical and cultural connotation of Henan tourism souvenirs’ design. Giving some proposals to the design and development of tourist souvenirs in Henan, and enhance the competitiveness of the tourism industry in Henan. This makes great significance to promote tourism and cultural industry development and economic and cultural construction. Keywords: Tourist Souvenirs; Design; Development Henan Province is located in the hinterland of Central plains which has rich tourism resources. It is not only the origin of the ancient nature of the diversity of remains, but also highly ornamental. Tourists experience the culture and great charm of Central Plains by travel. Tourist souvenirs consumption occupies a very high proportion of the tourism industry, and it is a new growth point [1]. Currently, the overall design and production of souvenirs in Henan can not meet the level of Henan tourism industry development. Designing and developing tourism souvenirs, enhancing the cultural atmosphere of tourism, improving foreign exchange income of the tourism, which are problems that Henan tourism industry need to solve. 1. The status of tourist souvenirs in Henan Province 1.1 With regard to tourist souvenirs Tourist souvenirs are a series of commemorative merchandises which are associated with tourism. They are merchandises with geographic information and commemorative. They have donation, collection, interior decoration and many other uses. It is concentrated in traditional cultures and folk customs of an area and it is can fully reflect local culture and characteristics [2]. The main body of purchase is tourism consumers, and the tourist souvenirs’ values are different from general merchandises’. Tourist souvenirs have intangible propa