On the seres packing visual image design试论系列化包装的视觉形象设计.doc

On the series packing visual image design Author: Huang Weibin Abstract: serialization packaging design has remained people of all ages and product packaging design strategies and methods, especially in contemporary society is inseparable from its features. Its performance characteristics are not simply solve the needs of different the social consumer groups existing contradictions and effectively meet the needs of different consumers; more important with the development of the series the way in producers and consumers the gulf between the spirit of the differences between the same levels of consumer plays a positive role. Series packing is a differentiation strategy, a prominent corporate strategy and brand personality. Prominent corporate image and brand personality is serialized packaging design strategy must follow a principle, first powerful visual lineup establish a good brand image in the consumer psychology, to enable enterprises to achieve a good market share in the competition to win the initiative . This article aims to series packing visual image of how to better design performance practices, a detailed classification analysis and exploration. Strive tends to be concise, systematic, clear, and adapt to the times, to meet the requirements of peoples aesthetic choice.Paper Keywords: series packing; vision; Image Design At the moment, the packaging design has become an important strategy for the enterprise market share. Under this strategy, how to make the product packaging to win the competition in the market to meet the different needs of consumers, and promote the corporate image, has become the core issues businesses and designers to think. In the study of the central issues more and more companies and designers to target in the form of product serialization packaging design, the design of the visual image of the packaging for this series will be the core issue in the core of the primary solution . Based on this specific design and use of the visual