undertake arketing.doc

Certificate IV in International Trade ASSESSMENT TYPED REPORT UNIT COVER SHEET BSBMKG414B Undertake marketing activities Student: name Tian tian Chen Student No: 6825 ASSESSOR’S NAME AND TEACHING AREA: Philip Teo: I agree that the attached submission is my own work or the work of the group. I have kept a copy of this assessment I understand that my assessment may be selected for use in the College’s moderation audit processes, to ensure validity, reliability, flexibility and fairness in student assessment. I declare this evidence has been produced by the undersigned. Should it be shown that the assessment is plagiarised or is a direct copy of another students work, student or students involved will have the unit marked as NYC and be given an opportunity to re-submit on a date specified by the assessor. Signature: _________________________________________Date Submitted: ______________ Acknowledgement of Receipt of Portfolio by: Receiver’s name and signature: _____________________________ Date Received: ___________ Portfolio Evidence Presented: Task Ele-ment Satisfactory/ Not Satisfac Comments Refer to -assessment plan evaluation Other Evidence (List each piece) Assessor to Complete General Comment: Evidence is Valid Sufficient Authentic Current Assessor’s Signature: _________________________________ Date: __________________ Candidate’s Signature: ________________________________ Date: __________________ Please Note: If a candidate is not satisfied with the assessment he/she may lodge an appeal. Assessment Task 1 - Research market information In general, marketing segment is defined as the process of defining and subdividing a large homogenous market into identifiable segments which has similar needs, wants or demand characteristics. The objective of marketing segments is to design a marketing mix in order to match the expectations of consumer in the t