我国电商自营物流发展究.doc

学校代码：11460 学 号 南京晓庄学院本科生毕业论文 我国电商自营物流发展研究 Chinas Electricity Self-supporting Logistics Development Research 所在院 (系)：经管学院 学生姓名： 武奕妤 指导教师： xxx 职 称： 副教授 研究起止日期：二○一三年 十 月至二○一四年 五 月 二○一四年 五 月 【中文摘要】：随着电子商务的蓬勃发展，更多的消费者开始选择在网上进行购物。对 B2C 电子商务企业而言，解决物流问题显得尤为重要。而解决物流问题的关键在于物流模式的选择，因此研究如何选择物流模式对于 B2C 电子商务企业而言意义非常重要。 本文借鉴了大量国内外相关必威体育精装版文献数据，并根据我国自营物流现状，对我国电商自营物流进行了详实严密的分析。 文章对物流管理的阐述按照“提出问题—分析问题—解决问题”三人步骤来组织和构建全文框架。首先，本文以物流的一般研究为逻辑起点，阐述了我国电商自营物流发展现状，随后，对我国电商自营物流进行SWOT分析，通过缜密的分析和系统的研究，对我国自营物流现状、机遇与挑战进行探讨，并提出自营物流应当采取的相应战略方向。最后结合提出的问题，提出应对措施。 【关键词】： 自营物流 SWOT分析 核心竞争力 ? ? 【Abstract】:With the vigorous development of e-commerce, more and more consumers begin to choose online shopping. In the network shopping environment, for B2C e-commerce enterprises, logistics problems need to be solved. And the choice of logistics mode is the key to solve the problem of logistics, so research how to choose the logistics mode for B2C e-commerce business sense is very important. Data related to the latest literature of home and abroad, this paper, the structure of theoretical research and combining the actual situation, according to status quo of self-run logistics in our country, to our country electricity self-conducting logistics has carried on the detailed analysis of the tight. Article of the logistics management in accordance with the “ask questions - analysis problem - problem solving” three steps to organize and to the full framework. First of all, based on the general study of logistics as the logical starting point, this paper expounds electricity self-conducting logistics development present situation, then to Yi Xun mall as the research object, put forward Yi Xun mall logistics mode selection key factors, through careful analysis and system research, discusses the present situation, opportunity and challenge for Yi Xun mall, and put forward own logistics should take the corresponding strategic direction. Finally combining with the question