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1995-1999Virginia
CURRICULUM VITAE
Chenting Su
Associate Professor
Associate Head
Department of Marketing
City University of Hong Kong
(((((((((((((((((((((((((((((
EDUCATION
1995-1999 Virginia Polytechnic Institute and State University
Ph.D. in Marketing; Minor: Statistics
1992-1994 University of Alberta, Edmonton, AB, Canada
Ph.D. program in Economics
1985-1988 Research Institute of Business, the Ministry of Commerce, Beijing, P. R. China
M.A. in Economics
1978-1982 Jiangxi Normal University, Nanchang, P.R.China
B.S. in Mathematics
Dissertation
“Modeling Family Decision Behavior: A Dynamic Simultaneous Equations (DSE) Approach” (Doctoral Dissertation at Virginia Tech).
RESEARCH
1. Research Interests:
Channels governance, with emphasis on social network and role theory
Group decision theory, with emphasis on household purchase decision behavior
China marketing, with emphasis on gunxi management and Chinese business circles
Business ethics, with emphasis on consumer ethics
2. Publications
Articles Published in Refereed Journals
Su, Chenting, Zhilin Yang, Nan Zhou, Guijun Zhuang, and Wenyu Dou “Interpersonal Influence as an Alternative Channel Communication Behavior in Emerging Markets: The Case of China,” Journal of International Business Studies (JIBS), forthcoming.
Su, Chenting, Kevin Zheng Zhou, Nan Zhou, and Julie Juan Li “Harmonizing Conflict in Family Purchase Decision-Making: Perceived Fairness and Spousal Influence Dynamics,” Journal of the Academy of Marketing Science, forthcoming.
Li, Julie Juan, Kevin Zheng Zhou, Nan Zhou, and Chenting Su, “Market Orientation, Job Satisfaction, Product Quality, and Firm Performance: Evidence from China,” Strategic Management Journal, forthcoming.
Shou, Zhigang, Chenting Su, and Chen Zhou “Trust and Opportunism in Chinese Business Circles,” Economic Management, 2007, 11, forthcoming (in Chinese).
Zhuang, Guijun, Nan Zhou, Chenting Su
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