ICCA Best Marketing Award 最佳市场营销奖.ppt

51st ICCA Congress International Congress and Convention Association. Twitter: #ICCA12 International Congress and Convention Association.Twitter: #ICCA12 International Congress and Convention Association.Twitter: #ICCA12 International Congress and Convention Association.Twitter: #ICCA12 International Congress and Convention Association.Twitter: #ICCA12 International Congress and Convention Association.Twitter: #ICCA12 ICCA Best Marketing Award 2012Tuesday 23 October If you are using your own mobile device, please connect to the following Wi-Fi: icca-bma Voting with SpotMe Bedouk Event Sourcing Solutions Sponsor of the Best Marketing Award Best Marketing Award 2012 Overview Now in 16th year Recognises excellence and outstanding achievement in destination or product marketing Best Marketing Award 2012 Process Submissions mid September Four finalists selected Presentations at ICCA Congress Winner chosen by judges and delegates on a 50:50 basis Winner will be announced at the closing session Wednesday Best Marketing Award 2012 Submission components Innovation and creativity Research and rationale Return on investment Success in meeting the objectives Communication {Written} Best Marketing Award 2012 Judges Aileen Crawford, Glasgow City Marketing Bureau Patrick Delaney, Ovation Global DMC Sólveig Lilja Einarsdóttir, Iceland Convention and Incentive Bureau Juan José Garcia, Vibo Congresos Simone Sfeir, Bedouk Event Sourcing Solutions Best Marketing Award 2012 Your Role Determining the winner Critical, you have 50% of vote You will be asked 5 questions? around creativity, Quality of Execution, ROI and communication The results of the individual votes will not be shown on the screen Best Marketing Award 2012 Focus on: Innovation and creativity Research and rationale Return on investment Success in meeting the objectives Communication Best Marketing Award 2012 The Finalists Artion Conferences and Events Kuala Lumpur Convention Centre MEET TAI