Topic-1_INTRODUCTION_student.pptx

MARKETING FINANCIAL SERVICESFall 2013Xuelan ZhangSchool of FinanceZhongnan University of Economics LawMarketing Financial ServicesInstructor: Xuelan ZhangOffice Hours in WENQUAN 639:Thursday 3:30-4:30pm and by appointmentEmail Address: zxl@Textbook:Hooman Estelami, Marketing Financial Services(2nd edition), Dog Ear Publishing, 2012Marketing Financial ServicesXuelan ZhangSWITCH OFF your mobile phone (during class time)Thank You注意事项本人音量有限，有问题请举手提问。务请克制言语冲动，不妨积聚能量，于课间或课后一并释放。因忙于个人伟大事业而不克前来上课时，烦请递交请假条，以免误判为失踪人口。Other ReferencesInternational Journal of Bank MarketingJournal of Financial Services MarketingJournal of MarketingJournal of Marketing ScienceJournal of Banking and FinanceJournal of Financial EconomicsHarvard Business ReviewSloan Management Review《营销科学学报》、《管理世界》、《财贸经济》、《金融研究》等期刊… …REFERENCES FOR TOPIC 1Marketing Financial ServicesXuelan ZhangHooman Estelami, Marketing Financial Services(2nd edition), Dog Ear Publishing, 2012, Chapter 1Barry Naughton,The Chinese Economy, Transition and Growth, The MIT Press,2007Michael Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors, 1980, 1998费孝通：《乡土中国》、《江村经济》何德旭、张雪兰（2009）：营销学视角中的金融创新，经济研究，第3期Topic 1: IntroductionFinancial Services and Marketing: OverviewWhy do Financial Services need Marketing?The Uniqueness of Financial Services MarketingThe Challenges of Marketing Financial ServicesMarketing Financial ServicesXuelan Zhang1. Financial Services and Marketing: overviewMarketing Financial ServicesXuelan ZhangFinancial services are any service or product nature that is traded in financial markets; specifically, they are financial instruments, eg, treasury bills and government bonds.(Farquhar Meidan, 2010)Committee on the Global Financial System (2010): “金融服务”包括信用中介、风险管理和支付服务Marketing financial services is an activity share by the following types of institution(Cheverton et al.,2005)Retail, corporate, investment and private banks mutual funds, investment trustsPersonal and group pensionsLife an