【精品】152.ppt

Intra-Firm Knowledge SharingThe Case of Siemens’ ShareNet. Ciabuschi Francesco Department of Business Studies Uppsala University francesco.ciabuschi@fek.uu.se What are we talking about … Knowledge management in MNC Knowledge transfer Knowledge transfer mechanisms IT systems (Siemens’ ShareNet case) IT dimension Knowledge dimension Motivational dimension Structural dimension The knowledge perspective in MNCs Knowledge Transfer Stimuli Formal informal interaction Routines coordination Control incentive Job rotations staffing Work forms (e.g. teams) Training Meetings events IT systems … Obstacles Tacitness (K) Context specificity Motivation Existing structure External embeddedness Time resources … Knowledge Exploitation Effects on: Production efficiency Product quality Market expansion Sales Market entry … Profitability Sustainability of the competitive advantage … Siemens AG “Siemens globally provides products and solutions for e-business, mobile communications, manufacturing, transportation, health care, energy and lightning as well as financial services” Siemens’ division/business areas: Lighting Automation and Control Power Transportation Medical Information and Communications Siemens in figures (end 2003) Net sales Euros 75 bil. 4170,000 employees in over 190 countries 78% of the sales are outside Germany 60,000 management positions 50,000 employees in RD 6 main Business Areas 190 countries 1.000s of international project 1.000.000s of customers Siemens has invested 1 billion Euros in transforming the company into an e-driven company … ”The idea is to have all processes run electronically – from procurement to marketing, from development to controlling. One of the key features of the new initiative is e-knowledge management, which enables Siemens employees to exploit knowledge from anywhere in the world” Heinrich v. Pierer, CEO The idea behind ShareNet “In an evermore-complex business environment an individual cannot have all the requir