电子商务_Credentials_2007资料.ppt

* * The client, Texas-based Corporation is one of the nations most trusted consumer electronics specialty retailers and a growing provider of a variety of retail support services. Company Description The Client’s senior management identified the web channel and multichannel retailing as a strategic future revenue growth driver and decided to aggressively go after the online market place by leveraging its strong brand name and ubiquitous presence. The goal of the The project was to evaluate The Client’s existing eCommerce presence and find opportunities to increase online channel revenue 700% by 2007. Business Challenge Drivers Accenture’s involvement included key leadership responsibilities in overall Program and Project Management, Business Process Design, Application Technical Architecture, Build, Testing, and Change Management. Accenture leveraged it’s extensive expertise in the ASP marketplace to: Evaluate the existing applications and infrastructure and make hosting recommendations Provide “Best in Class” evaluations of competitor’s eCommerce functionality Participate in vendor evaluations Define Technology Solution Blueprint and Business Processes for Web Operations, Marketing, Merchandising, Fulfillment, and Stores for new eCommerce solution and Content Management Deliver EAI solution including design, development, and testing Team / Solution Approach Release one of the project launched in October, 2005. The new eCommerce site offers the customer enhanced functionality, including parametric search, product comparisons, customer reviews, and the ability to redeem pin based gift cards. Benefits Aug - Dec 2004: Software evaluation and selection; transition planning Jan - Oct 2005: Implementation of the new The C on the GSI platform Scale Consumer electronics specialty retailer GSI eCommerce ASP IBM WebSphere MQ Series Microsoft BizTalk IBM Content Manager Key Technologies The Client is Norway’s leading distributor of voice, information, knowledge and