2016语模式.ppt

问题-解决模式分析广告语篇 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 语篇的组织模式(textual pattern)是语篇组织的宏观结构。不同的语篇类型具有不同的语言风格。呈现出不同的语篇组织模式。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Theory Hoey(1983：31)将语篇组织模式定义为“构成语篇(部分语篇)的关系的组合”，这种组合是由意义内容决定的，而语篇的内容又是通过人的逻辑思维组织起来的。 黄国文(2001)认为语篇模式(text pattern)是指语篇中各个主要部分的组合结果，其关心的是语篇组织的宏观结构。 王佐良、丁往道在《英语文体学引论》(1987：166)中指出：“不论是哪个类型的语篇．都在长期使用中形成了一种特定的模式(pattern)．具有一种区别于其他语篇的组织结构。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 常见的语篇模式 问题一解决模式(Problem--Solution pattern) 匹配比较模式(Matching pattern) 概括一具体模式(General一Particular pattern) 主张一反应模式(Claim--Response pattern) 目标一实现(Goal—Achievement pattern) 机会一获取模式(Opportunity—Taking pattern) 提问一回答模式(Question—Answer pattern)等。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 广告语篇中的“问题一解决模式” 情景(Situation) 问题(Problem) 反应(Response) 评价(Evaluation)或结果(result) Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Example 1 MILK WITH DHA OMEGA一3 ISN’T ROCKET SCLENCE.(1) But it is genius.(2) Studies show kids don’t get enough DHA Omega--3，a nutrient which supports healthy brain development.(3)But now it’s available in a drink kids love．Horizon Organic Milk Plus DHA Omega—3.(4)Wholesome，organic milk，it’s as delicious as it is smart.(5)And it even comes in rich，creamy Chocolate.(6)To learn about DHA，get coupons and more, join our community at www．Horizon Organic DHA.com．(7) There’s a better future ON THE HORIZON.(8) 这是一则刊登在Reader’s Digest (September2010)上的广告 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 组成部分 标题 正文 附项 商标 句