我国民营快递的行业现状和发展路径研究以顺丰速运为例方案.doc

目录 1.绪论······························································1 2.关于快递业························································2 2.1快递的概念、分类及基本特征····································2 2.2我国民营快递业的兴起··········································3 3.顺丰速运的发展概况················································4 3.1顺丰速运的产生················································4 3.2顺丰速运的发展前景············································4 3.3顺丰速运的市场竞争格局········································4 4.顺丰速运的竞争力比较分析··········································6 4.1企业竞争力的定义··············································6 4.2快递业竞争力指标体系··········································6 4.3国内快递市场比较分析··········································7 5.顺丰速运的发展路径研究···········································10 5.1优势·························································10 5.1.1速度优势·················································10 5.1.2经营灵活·················································10 5.1.3企业文化·················································10 5.2劣势·························································11 5.2.1从业人员素质普遍较低·····································11 5.2.2资金不足，融资渠道不畅通·································11 5.2.3快递网络局限·············································11 5.2.4人才缺乏·················································11 5.3机会·························································12 5.3.1入世后的机遇·············································12 5.3.2 EMS的市场份额逐年递减···································12 5.3.3电子商务日益发展，配送市场潜力巨大·······················12 5.3.4快递业增长迅速为顺丰的发展提供了良好的机遇···············12 5.4威胁·························································13 5.4.1《邮政法》对快递业的影响··································13 5.4.2入世的威胁···············································13 5.4.3激烈的市场竞争···········································13 6.顺丰速运的发展策略探讨···········································15 6.1完善管理机制、提高执行力度15 6.2加快信息网络建设、提高企业竞争力·································15 6.3提升员工素质、加强团队建设16 6.4增加资本积累、扩大企业规模16 6.5差异化市