戴尔直销模下的供应链管理.doc

附件9：（毕业论文中文文献模板） 本科生毕业论文（设计） 戴尔直销模式下的供应链管理 姓　　名 学　　号 专　　业 物流管理 指导教师 年月日 摘　要 供应链管理原来是对商品，信息和资金在由供应商、制造商、分销商和顾客组成的网络中的流动管理，然而戴尔的供应链中没有分销商，批发商和零售商，而是直接由公司把产品卖给顾客，既去掉了中间商所赚取的利润，也降低了成本，准确快速地获取了订单信息，还通过网上支付解决了现金流问题，使其几乎无须用自有现金来支持运转。另外，戴尔还采取把服务外包的办法，这又见底了一部分运营成本。供应商、戴尔和服务商三者共同形成了一个完整链条。 在戴尔直线模式的背后，是其出色的供应链管理，它能在收到顾客个人化需求的订单后。立即向不同的供应商采购材料。迅速转入生产。再交给快递公司分发送货。在整个过程中，戴尔能保证公司的实际材料库存量始终保持在最低水平，从而十产品的价格更具有竞争力。 戴尔公司的供应链管理一直被视为全球的典范之一，从1984年成立以来，戴尔公司一直致力于为用户提高量身设计的产品及服务，并在全球高技术行业以及个人电脑制造业普遍不景气的大环境下，仍然占据全球个人电脑销售额第一的头牌位置。 关键词：库存；供应商；信息化；牛鞭效应 Abstract Supply chain management is the original of goods, information and capital flow management in consisting of suppliers, manufacturers, distributors and customers in the network, but no distributor Dell in supply chain, wholesalers and retailers, but directly by the company to sell products to customers, not only go out middlemen profits, but also reduces the cost, quickly and accurately obtain the order information, but also through the online payment to solve the cash flow problem, making it almost does not need to use their own cash to support the operation. In addition, Dell also adopt outsourcing services approach, which the bottom part of the operation cost. Suppliers and service providers, Dell three together form a complete chain. Behind the Dell linear model, is the outstanding supply chain management, it can receive customer personalized demand order. Immediately to the suppliers of different materials. Into production quickly. And then to the express company to distribute goods. In the whole process, the actual material inventory Dell could Surety Company remain at the lowest level, and ten the price of the product more competitive. Supply Chain Management Dell company has been regarded as one of the global model, from its inception in 1984, Dell company has been committed to improving product and service tailored for the user, and in the global high-tech industry as well as the pe