前景化理论.doc

石家庄学院 毕 业 设 计 （论 文） 题 目: 语言符号的前景化和英文广告 院 系: _______ ___外国语言文学系_____ 专 业: _______ _____ 英语_______________ 作者姓名: 韩玉峰 学 号: 2004033044 指导教师: 胡鸿志 2008年 4 月 A Dissertation for the B.A. Degree Foregrounding of Linguistic Signs and English Advertisements by Han Yufeng Supervisor: Prof. Hu Hongzhi Research Direction: Linguistics Specialty: English Language and Literature Department( or sub institute): Foreign Languages Department Shijiazhuang College April, 2008 Acknowledgements First of all, thanks a million to my professor Hu Hongzhi. He carefully and patiently examined my dissertation and gave me a lot of scholarly advice of great importance. He is a very responsible teacher for he correct very carefully about the grammar, the word and even the marks. He is very busy, so he always stays up late in order to correct our papers. This paper will not be accompolished without his guidance, help and unreserved trust in me. I would like to express my heartfelt thanks to my linguistic teachers and advaced English teacher. They brought me into the world of linguistic science and their knowledgeable teaching laid the foundation of this paper. And finally, I would express my sincere thanks to my roommates, they offered me many useful opinions at the free time in the dormitory. 摘 要 在全球化的过程中，英语已成为国际性的语言。英语广告便走进了人们的生活，并且影响着人们的思维方式，价值观念以及生活方式。由于英语广告在我们的社会生活中有着很重要的地位，所以我们应该了解英语广告以怎样的方式将广告信息传达给消费者。 随着社会的发展，英语广告已形成了自己的特色和独立的语言风格。本文对英语广告中的前景化现象进行分析。第一章先对广告进行了大概的介绍，包括它的历史，定义和功能，类型和目的。同时论述了广告与语言偏离现象的密切关系。第二章讨论了语言前景化现象的有关理论。例如前景化的概念，发展历程，偏离和前景化的关系等等。第三章主要介绍了华南理工大学的邓仁华从语言的三个层面上对前景化的分类进行了科学全面的总结，对广告英语的前景化分析奠定了理论基础。第四章通过大量的资料分析了广告语言各个层面的偏离特征(前景化特征)。Halliday在他的系统功能语言学中认为语言是一种社会符号，语言可以分为三个层面：形式层、实现层、语义层，邓仁华正是从这三个曾面对前景化作了科学分类。第五章对全文进行了总结。 关键词: 广告英语； 变体； 前景化； 偏离 Abstract English h