商务英语函电教学课件样章.ppt

商务英语函电教学课件下载-样章.pptChapter 2 Establishing Business Relations Contents Teaching Objectives Teaching Focus Teaching Methods Contents of Lecture Chapter 2 Establishing Business Relations Teaching Objectives Channels to approach and information sources of foreign merchants How to write a complete and satisfying letter for this purpose Language points—words, expressions and sentences Chapter 2 Establishing Business Relations Teaching Focus Contents of the letters Language points Some usual practice Chapter 2 Establishing Business Relations Teaching Methods Lecture Presentation Group discussion tutorial Chapter 2 Establishing Business Relations Contents of Lecture Chapter 2 Establishing Business Relations Ways to approach merchants abroad --Communication in writing --Attendance at the import or export commodities fairs --Ads in Newspaper, magazines, on TV or on product --Business websites --Self-introduction --The Commercial Counselor’s Office/Chamber of Commerce/China Council for the Promotion of International Trade (CCPIT) --Mutual visits by trade delegations -- Introduction from friends or other business connections; Chapter 2 Establishing Business Relations Business website Chapter 2 Establishing Business Relations Means to secure information about new customers -- The banks --The periodicals --Ads in Newspaper, magazines, or on TV --Business websites --The Commercial Counselor’s Office --The Chambers of Commerce e.g China Council for the Promotion of International Trade (CCPIT) -- Introduction from friends or other business connections; Chapter 2 Establishing Business Relations Contents of letters of such nature --Information sources --Self-introduction/business scope --Intention --Ability and integrity Chapter 2 Establishing Business Relations Language points A. How to state the source of Informa