商贸英语(王玉环赖艳主编)课件习题答案Chapter4.ppt

Teaching Objectives Upon completion of this chapter, you will Grasp the channels of establishing business relations with overseas firms. Know how to make investigations about the prospective client. Identify the ways of making status inquiries and providing credibility files. Learn the skills on business letter writing on establishing business relations. Introduction to the Chapter Focus of the chapter The channels and skills of establishing business relations skills of writing business letters to establish business relations. Teaching methods Theoretical illustration practices of writing business letters Introduction to the Chapter Lead-in questions What’re the channels to know somebody? What do you want to know about somebody? Brainstorm: If you want to do business with a strange businessman, what do you want to know about him or his company? Text Analysis Introduction to the Chapter 4.1 The Significance of Establishing Business Relations 4.2 The Channels of Establishing Business Relations 4.3 Information Collection of the Prospective Clients 4.4 Some Skills in Establishing Business Relations 4.4.1 Skills for Writing a First Letter to a Prospective Corporation 4.4.2 Skills for Replying a Letter 4.1 The Significance of Establishing Business Relations To establish business relations is to choose prospective partners. It is the initial step and also an important undertaking in the field of foreign trade. The development and expansion of business depends on customers. If right partners are developed, new businesses will be started and enhanced, or else great losses will be incurred. In international trade, traders should first establish business relations with potential clients since they live in different countries. 4.2 The Channels of Establishing Business Relations Channels of finding prospective clients Self-introduction or introduction fro