生产运作管理22607.pptVIP

Chapter 01: Introduction to OM Chapter 01: Introduction to OM ?What is OM? ?What is OM? ?What is OM? “If you drop it on your foot, it won’t hurt you.” (Good or service?) “Services never include goods and goods never include services.” (True or false?) ?What is OM? “如果把它掷到你的脚面，你不会受到创伤”（产品或服务？） “服务不含产品，同时产品也不含服务”（正确与否？） ?What is OM? ?What is OM? ?What is OM? ?What is OM? ?What is OM? ?What is OM? ?What is OM? ?What is OM? ?Course Contents (Plan of This Book) ?Course Contents (Plan of This Book) ?Course Contents (Plan of This Book) ?Course Contents (Plan of This Book) ?Historical Evolution of OM ?Historical Evolution of OM * USTB MBA Program Operations Management by Dr. Ma Fengcai Chapter 01 Introduction to Operations Management What is OM? Course Contents (Plan of This Book) Historical Evolution of OM ? ? ? OM概念 课程内容 OM发展历程 ? ? ? Operations management (OM): The management of systems or processes that create goods and/or provide services. OM: 对生产产品或提供服务的系统或过程进行管理。 What is a Service and What is a Good? 产品与服务 Most Goods Contain Service, V.V. Automobile Computer Installed carpeting Fast-food meal Restaurant meal/auto repair Hospital care Advertising agency Consulting services/teaching Percent of product that is a good Services Goods 100% 75% 50% 25% 0 25% 50% 75% 100% Percent of product that is a service 产品总是包含服务，反之亦然 汽车 计算机 铺设地毯 快餐 饭店/汽车维修 医院护理 广告代理 咨询/教学 产品所占百分比 服务 产品 100% 75% 50% 25% 0 25% 50% 75% 100% 服务所占百分比 Inputs: Land Labor Capital Transformation/ Conversion process Outputs: Goods Services Value added ? $ Control Feedback Feedback Feedback Feedback 输入： 土地 劳动力 资本 转换/转化 过程 输出： 产品 服务 增值 ? $ 控制 反馈 反馈 反馈 反馈 Food Processor Inputs Processing Outputs Raw Vegetables Cleaning Canned vegetables Metal Sheets Making cans Water Cutting Energy Cooking Labor Packing Building Labeling Equipment 处理新鲜蔬菜 输入 处理 输出 新鲜蔬菜 清洗 罐装蔬菜 金属薄板 制作空罐 新鲜水 切割蔬菜 能源 烹制 劳动力 装罐 厂房 贴标签 设备 Hospital