商务英语写作Chapter 1-Basics of Business__writing.ppt

Basics of Business Writing Contents Lead-in Questions What is business communication? Can you name some ways to communicate people in a business setting? Will you use the same formality when you’re writing at work? Do you think business writing plays an important role in business communication? Why? What are the features of business writing? Forms of Business Communication Forms of Business Communication Forms of Business Communication Factors determining the Writing Forms Importance of message Amount and speed of feedback required Necessity of a permanent record Cost of the channel Degree of formality required Forms Choice ?Discussion What form is best to announce vacation schedule for 100 employees? What form is best for a sales manager to promote a new product to customers? What channel is best for responding to similar customer inquiries? Formality ? proposals ? reports ? minutes ? letters ? faxes ? voice mails ? e-mails ? phone calls ? memos ? notes ? To establish a relationship ? To communicate your ideas precisely ? To convey a good image of your organization ? Clarity ? Consideration ? Correctness Clarity 1) Word choice--- choose short, familiar and conversational words instead of long, unfamiliar ones. Clarity 2) Sentence and paragraph construction--- avoid wordy sentences and lengthy paragraphs Clarity 3) Use of facts, examples, and visual aids--- avoid general and ambiguous words Consideration 1) You-attitude, not We-attitude--- use more You, your instead of I, We, us or our Consideration 2) Tactful way to blame your readers--- avoid offend your readers with blunt words Consideration 3) Postitive language--- be more pleasant to read than negative language Consideration 4) Hidden Messages--- avoid imply a negative and unpleasant tone in your writing. Correctness 1) The formality of language--- choose relative formality for different types of writing. Correctness 2) Right approaches--- choose direct or indirect approac