成都讯和房地产营销策划有限公司.doc

成都讯和房地产营销策划有限公司 篇一：成都房地产策划方案 大量管理资料下载Ref No.成都五块石策划方案 目录壹、本案项目特点-及市场定位 PROJECT FEATURES AND MARKET POSITIONING...............................................4 一、基本资料 BACKGROUND .......................................................................................................................4 二、本案区位特点 FEATURES IN GEOGRAPHICAL LOCATION .............................................................5 三、市场定位 MARKET POSITIONING ........................................................................................................6 贰、市场推广策略 MARKETING STRATEGY .................................................................................................................7 一、资金投入策略 STRATEGY FOR MARKETING BUDGET ..................................................................7 二、媒体广告计划 MEDIA PLANNING.........................................................................................................7 （一）广告计划/要点 ADVERTISING PLANS/ KEY APPROACHES .........................................................8 （二）媒体选择 MEDIA CHOICES ................................................................................................................8 （三）公关及广告实施流程 IMPLEMENTATION PROCESS FOR PR amp; ADVERTISING .......................9 （四）媒体广告发布建议 RECOMMENDED STRATEGY FOR ADVERTISING ....................................10 三、平面设计策划要求 THEME OF GRAPHIC DESIGN ...........................................................................12 四、NP、路牌广告策划要求 BILLBOARD ADVERTISING AND ITS DESIGN ......................................12 五、营销推广活动计划建议 PROMOTIONAL ACTIVITIES .....................................................................12 六、企业形象宣传包装建议 PACKAGING AND BRANDING OF CORPORATE IMAGE ......................13 （一）本项目营销推广文化理念 PHILOSOPHY BEHIND THE BRAND IMAGE OF THE PROJECT ...14 （二）本案项目营销推广文化的构筑方式 THE EXECUTION PROCESS OF BRAND BUILDING .......14 叁、服务项目配合明晰清单 SERVICES AND SUPPORTING INFORMATION REQUIRED.....................................16 一、市场推广顾问服务项目 MARKETING CONSULTANCY SE