新编剑桥商务英语unit9.ppt

2. Read this article about an email marketer and answer questions 1-3. Every month 7,000 people receive email newsletters from Dr. Mani Sivasubramanian. In glorious italics, capitals, underlining and bold, the subject lines shout: ‘Explode Your Online Marketing Profits – in Just 14 Days!’ or ‘IMPORTANT Earn Profits… Without Doing Anything Anything Different!’ But before you delete this spam from your inbox, Dr. Mani, as he prefers to be called, gives online help and advice about marketing as well as working as a paediatric heart surgeon in Chennai, India. He donates up to 50% of his profits from selling marketing expertise to the Children’s Heart Foundation, which he created to provide heart surgery to poor Indian children. Sivasubramanian first discovered the Internet as a surgical student in 1996. Two years later, he started selling medical information online. Later he realized he could pass on his online marketing expertise as well which he does now in fourteen different email marketing newsletters, with tips on how to become an online marketer. Last year he took home ￡250,000 from his online work, while still working up to 50 hours a week at the Institute of Child Health and Hospital for Sick Children. His foundation took about $10,000, which has helped to pay for thirteen surgeries across India. 1) Why does Dr. Mani send email newsletters? A. To give medical advice. B. To give marketing advice. C. To advertise his charity. 2) In 1998, Dr. Mani… A. started sending marketing newsletters. B. started selling medical information. C. set up the Children’s Heart Foundation. 3) The quarter of a million dollars from his marketing work… A. were his earnings. B. went to his foundation. C. paid for new surgeries. Writing: Correcting and rewriting 1. Read these guidelines on using email at work. Complete the text with words from the first five lines of the article about Dr. Mani on the above page. 1) Always check your ________ for corre